April 14, 2024

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Career as a Social Media Marketer in 2022

Expert Social Media Marketing Predictions For 2022

Social media addiction must not be new for you. With people spending around two and a half hours on an average on social media in 2020, the negative impacts of platforms like Facebook, Instagram, Twitter, and more have become the talk of the town. But, is there any benefit of being a social media addict? Well, not exactly an addict, but if you are quite interested in social media, then you can start a promising career in this field.

When listening to the term ‘social media marketer’ you may think that young people may easily be eligible for this role as they have grown up using these platforms and can learn any new technology soon. However, it is a myth and there are many other skills required to strategize social media campaigns. A social media marketer basically refers to a professional who handles, filters, guides, and contributes to the social media presence of an organization, brand, or product. They publish content to be shared on various social media channels and engage the target audience. Moreover, they develop social media marketing plans and programs for each product and direct promotional support to obtain market share. 

Aspirants seeking a successful career in social media marketing need to be well-versed in using Microsoft Office applications for maintaining spreadsheets, presentations, emails, and word processing. They should know how to work in a team environment with other managers so as to share information and social data to finish all project deliverables under fixed deadlines. Does the job as a social media marketer excite you? If yes, then you shouldn’t miss taking a social media analytics course to become job-ready. This article describes how a career as a social media marketer actually is in 2022 and beyond.

Social Media Marketer – Job Outlook

The US Bureau of Labor Statistics has predicted a 10% growth rate for the overall employment of advertising, promotions, and marketing managers from 2020 to 2030. This growth is as fast as the average for all other occupations. Moreover, it is projected that there would be around 31,100 job openings for advertising, promotions, and marketing managers each year, on average, over these ten years. Looking at the salary prospects, the median base pay for marketing managers stood at $142,170 per year in 2020. It is important to note that social media managers also come under this category and follow a similar trend.    

A career in the field of social media marketing is garnering the attention of professionals across the world. It has seen considerable growth, making it to the list of CNN’s Best Jobs in America with big growth, lucrative pay, and satisfying work. As per the survey, customers are increasingly looking for ways to connect with brands through Twitter, Facebook, Instagram, and other social media channels. So, there is increased demand for social media managers who can oversee those interactions and build relationships. It is a low-stress job that comes with work flexibility and involves a lot of creativity. 

Salary Prospects 

Here are the salary figures of social media managers across various countries. Also, find out how the salary rises with experience and top companies hiring social media managers. 

India 

The average base pay of social media managers in India is Rs. 346K per year according to Payscale. Professionals with 5 to 9 years of experience have a compensation of Rs. 725K, and it can go as high as Rs. 1000K with further experience. The major skills that employers look for in social media manager aspirants are content management, marketing communications, social media optimization, online marketing, and copywriting. Bangalore, Mumbai, Pune, New Delhi, and Hyderabad are the top cities with better career opportunities for social media managers. 

United States 

The social media marketing managers command a median salary of $56K annually in the US. a mid-career social media marketing manager earns around $66K per year while a professional with over 10 years of experience earns over $72K. Employers look for skills like digital advertising, influencer marketing, paid search marketing, strategic marketing, and data analysis when hiring social media managers. New York, Los Angeles, San Francisco, Chicago, and Boston are the top cities where social media managers are paid high. 

United Kingdom

The average base pay of social media managers in the United Kingdom is £25,321 per year, according to Payscale. While a person with 5 to 9 years of experience earns around £31,907, those with over 10 years of experience earn a compensation of around £40K. The top skills related to this job role include strategy, campaign planning, project management, strategic planning, paid media marketing, and digital marketing. London, Manchester, Birmingham, Brighton, and Edinburgh are the popular cities where social media managers get employment. 

Bottom Line

Now that you are familiar with the job outlook of social media managers, why not explore your career opportunities in this domain. You may take an online course on digital marketing or social media marketing separately to understand all the concepts from scratch with the help of highly qualified trainers. The future is bright for social media marketing managers as long as companies continue with their digital transformation initiative.