April 14, 2024


Science It Works

Free Pieces Of Marketing Advice To Improve Your Business

10 Things That You Can Do Today To Improve Your Company’s Marketing

Read this guide from a leading SEO Agency on how making simple changes to your marketing can have a huge impact on your business success.

1. Does Your Website Offer The Padlock Next To The URL?

If it doesn’t, your website does not currently feature a security certificate which is likely to limit your website’s rankings. Google will penalise your website in the search engines results because of this. The time is now to install a security certificate on your website to ensure that you are offering site to site encryption to minimise the chances for a man in the middle attack. You can expect to pay anywhere from £50-£100 for it.

2. Your Website Needs To Be Mobile Responsive.

A lot of sites are, but if your website isn’t, you want to speak with your web developer to ensure that it is. You can check if your website is currently friendly to mobile devices by going to https://search.google.com/test/mobile-friendly.

3. Social Media

If you already have a Facebook page, you want to look to ensure that it is verified. Having a verified business page, your page will be much more authentic than if it weren’t verified. To verify your business’ page, you can go to https://www.facebook.com/help/100168986860974. If you do not have a Facebook page already, you are missing out on a large portion of benefits that can come from having one.

4. Contact Details

Are your contact details updated and presented consistently throughout all of your business listings. While this might sound like a seemingly insignificant detail, you are going to want to be sure that it is. Google is constantly crawling the internet and they want to see that everything about your business is present accurately across the board. Therefore, you want to Google your own business and company’s name to see whether or not there are inconsistencies with your company’s information.

5. Complete Digital Marketing Channel Profiles

Check to ensure that all of your digital marketing channels and profiles have been properly completed. It is likely that you have a couple that is insufficiently filled out because it is human nature to set up a profile and wait to complete it. Therefore, you want to re-visit some of the different social media channels like Twitter and Facebook to ensure that all of them are filled out to completion.

6. Use the Google Alerts Service

Get it to have everything delivered to your inbox including news about your competition, changes to your market and even your company’s name. This will keep you up to date on everything that is going on that you should know about.

7. GDPR Compliance

GDPR is something that you should be aware of because it is quickly approaching. It is important to stay in the know to the latest developments in GDPR and how they are likely to impact small businesses. The ICO website is something that you can use as it contains practical posts and proper guidance to ensure that you are operating in accordance with it. You can check out https://ico.org.uk/for-organisations/ for the latest information.

8. Google My Business

You can really get your business noticed for free on Google. By taking advantage of Google My Business, you can get the tools that you need to post content, update your profile, and more.

9. Check Speed of Your Website

Mobile devices are taking over. The speed that your website performs at on mobile devices is crucial. Therefore, you can check https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite to see how well your website performs on mobile devices.

10. Customer Testimonials

Continue telling your business’ story. You want to look to continue asking for testimonials of former clients to present information on how you helped solve their problems.