The Ohio State University announced today that Elizabeth Parkinson will serve in the newly created position of senior vice president for marketing and communications, pending approval by the Board of Trustees.
A leading figure in strategic communications and brand marketing, Parkinson brings more than 25 years of experience in higher education, professional sports, consumer products, business services, nonprofit organizations and government. She will consolidate Ohio State’s marketing and communications efforts into one unit responsible for overall brand, marketing and communications strategy and implementation. Parkinson will lead an integrated team of strategic marketing and communications leaders focused on centralized centers of expertise, as well as college and unit-based professionals who support the distinct needs of their organizations in building brand strategies, enhancing community connections and engagement, and inspiring more students and families to seek Ohio State as a destination for excellence in education.
She will be a member of the