Why Video Marketing Is So Important

It is very easy to see why video content has skyrocketed in terms of popularity in today’s digital landscape. After all, it offers content in a very easy to digest format and it gives people a very pleasant break from being bombarded with text-based content that dominates the online world. This is precisely why the entire globe watches over 1 billion hours of content on YouTube every single day.

For those that are looking to get into digital marketing as a career choice, knowing how powerful video marketing is and how to leverage its power is key. Not only to learn how to produce incredible videos, but also because they will need to introduce this type of content simply to remain competitive in this booming field. That is why smart businesses are working with creative agencies and a branded content videographer to maximise the video marketing opportunity.

Below, we will be outlining some of the best practices for digital marketers to both create and share videos. We will also be highlighting 5 essential reasons why videos can be so important to your comprehensive digital marketing strategy as a whole.

Why Video?

Video is such an important format of content because it is versatile and engaging. With video, you can easily demonstrate something, give a realistic portrayal of what’s happening, and it is extremely easy to share. The majority of consumers absolutely adore video content because it is incredibly easy to digest, it is often fun and engaging, it is easily shared. Whereas, marketers love this format because it offers such high potential for return on investment primarily because it is so easy to share.

Videos are highly accessible because they can be accessed by anyone with an internet connection. While there is a booming trend for higher quality production towards the professional level, just about anyone is going to be capable of creating their own video content with a smartphone and/or a laptop very quickly.

Different Types of Videos

There are so many different types of videos on the marketplace and a large part of creating a high converting video content strategy is having a high-level understanding of the purpose of your videos prior to actually crafting them. Because of this, you want to be certain that the type of video that you will be creating and the channel you are using to share it coincides with the overall purpose of the video itself.

Below, we will be going over a detailed breakdown of where you can look to use different kinds of videos.

Explanation Video

Creating an explanation video can effectively educate prospective customers about your product or service and they can be used alongside instructions, customer service, and a wide variety of other applications.

Interviews

Interviews can be very effective to boost any conversation between the various sides and they can even be a good way to promote a partnership with an influencer. If you are crafting videos that feature a special guest, you can always re-use the audio and publish it in a different media format like a podcast.

Reviews

Produce reviews and/or demo videos can be crafted by those that are your brand ambassadors in exchange for offering them free access to your service or free products. If you can identify those that have an existing following and who are looking to increase their following, it can be a great way to get low-cost advertising. This will also be able to help you find out more information about what people think about your product or service by checking their engagement. This can act sot of like extended market research.

Live Streaming

Live video can be a good way to get much more personal and engaged with your audience and it can be very effective on social media platforms like Instagram.

To fully understand how your videos are performing, you want to engage in and practice the most effective SEO strategies and stay up to date on your latest metrics. You can produce and share all kinds of different types of videos and keep them fully organised in YouTube and work to incorporate them in various channels like your blog posts, email marketing efforts, and more.

It is very easy to see why video content has skyrocketed in terms of popularity in today’s digital landscape. After all, it offers content in a very easy to digest format and it gives people a very pleasant break from being bombarded with text-based content that dominates the online world. This is precisely why the entire globe watches over 1 billion hours of content on YouTube every single day.

For those that are looking to get into digital marketing as a career choice, knowing how powerful video marketing is and how to leverage its power is key. Not only to learn how to produce incredible videos, but also because they will need to introduce this type of content simply to remain competitive in this booming field. That is why smart businesses are working with creative agencies and a branded content videographer to maximise the video marketing opportunity.

Below, we will be outlining some of the best practices for digital marketers to both create and share videos. We will also be highlighting 5 essential reasons why videos can be so important to your comprehensive digital marketing strategy as a whole.

Why Video?

Video is such an important format of content because it is versatile and engaging. With video, you can easily demonstrate something, give a realistic portrayal of what’s happening, and it is extremely easy to share. The majority of consumers absolutely adore video content because it is incredibly easy to digest, it is often fun and engaging, it is easily shared. Whereas, marketers love this format because it offers such high potential for return on investment primarily because it is so easy to share.

Videos are highly accessible because they can be accessed by anyone with an internet connection. While there is a booming trend for higher quality production towards the professional level, just about anyone is going to be capable of creating their own video content with a smartphone and/or a laptop very quickly.

Different Types of Videos

There are so many different types of videos on the marketplace and a large part of creating a high converting video content strategy is having a high-level understanding of the purpose of your videos prior to actually crafting them. Because of this, you want to be certain that the type of video that you will be creating and the channel you are using to share it coincides with the overall purpose of the video itself.

Below, we will be going over a detailed breakdown of where you can look to use different kinds of videos.

Explanation Video

Creating an explanation video can effectively educate prospective customers about your product or service and they can be used alongside instructions, customer service, and a wide variety of other applications.

Interviews

Interviews can be very effective to boost any conversation between the various sides and they can even be a good way to promote a partnership with an influencer. If you are crafting videos that feature a special guest, you can always re-use the audio and publish it in a different media format like a podcast.

Reviews

Produce reviews and/or demo videos can be crafted by those that are your brand ambassadors in exchange for offering them free access to your service or free products. If you can identify those that have an existing following and who are looking to increase their following, it can be a great way to get low-cost advertising. This will also be able to help you find out more information about what people think about your product or service by checking their engagement. This can act sot of like extended market research.

Live Streaming

Live video can be a good way to get much more personal and engaged with your audience and it can be very effective on social media platforms like Instagram.

To fully understand how your videos are performing, you want to engage in and practice the most effective SEO strategies and stay up to date on your latest metrics. You can produce and share all kinds of different types of videos and keep them fully organised in YouTube and work to incorporate them in various channels like your blog posts, email marketing efforts, and more.