This post will explore 10 ideas that you can use without paying to improve the marketing efforts of your enterprise. This advice is the kind of thing you would get from a marketing agency in Fleet, Manchester or London, and is important to know.
1. Does the webpage that your business is using have a padlock symbol adjacent to the link? If this symbol does not exist, Google can penalise your website by showing it lower when one searches for your business on the web. To make your enterprise easier to find, contact your internet service provider and get a verified security certificate for your business. The certificate typically costs between £50 to £100.
2. By now, you should have made it easier for users to access your website using mobile devices. If your site is not mobile-friendly, speak to your web developer to make it more accessible. To know if your site is mobile friendly, you can visit https://search.google.com/test/mobile-friendly.
3. Does your business have an operational page on Facebook? If it does, is the page verified? Verified pages are considered to be real and original. You can verify your existing page by visiting https://www.facebook.com/help/100168986860974. Should your enterprise be lacking a page, get one to enjoy the benefits of marketing on Facebook.
4. You should also ensure that all the contact details of your enterprise such as email, telephone and address are all published consistently on the internet. Google bots trawling the web like to see these details presented consistently. You can make an online search of your enterprise and carry out any requisite changes so that this information is consistent.
5. When creating digital marketing accounts, most people tend to fill in some parts of the required information and leave out the rest for later. However, they tend to forget to update their channels. Check all your social marketing channels such as LinkedIn and Twitter and fill out any information you may have forgotten to add when creating the accounts.
6. Consider using Google Alerts to stay up to date with what your competition and businesses in your locality are doing. Alerts will help you understand any changes happening in your industry as well as emerging trends.
7. As a business, you should keep up with the latest changes in GDPR laws. This is important as it helps you understand how these laws are affecting your business. You can understand GDPR laws by following the sensible and practical information on posts made by ICO on the website https://ico.org.uk/for-organisations/.
8. You can guarantee that you stand out on Google using tools provided by Google My Business. These tools are free and you can use them to post engaging content on your site, update your online profile as well as receive reviews from clients. These tools can be used on visiting https://www.google.com/business/.
9. Most of the traffic on the web is accessed through handheld devices. The speed and ease of using your site on mobile gadgets can affect your ranking on Google Search. To understand the speed rate of your website as well as know how you can improve your website performance on mobile gadgets you can take a mobile speed test by visiting https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite.
10. Ensure that you constantly engage visitors to your site by providing content that adds value to them. You should ensure that you provide information on the success that your business is getting. Do not focus on how the success is achieved; rather, show how customers can benefit by using your services. You should also be courageous enough to ask users of your business to rate you positively on the internet.